Strategic social media design is crucial for building a powerful online presence. For renowned brands like Marrybrown, Al Meera, Libano Suiss, Al Mana Leasing, and Al Hattab, I developed compelling visual content that captured audience attention, communicated brand values, and drove engagement in a crowded digital landscape.
Context
The social media environment is fast-paced and visually-driven. My work involved creating designs that not only stopped users from scrolling but also built a consistent and recognizable brand identity. For clients in diverse sectors—from food & beverage (Marrybrown) to retail and corporate services (Al Meera, Al Mana Leasing, Al Hattab)—the key was to translate their unique brand essence into thumb-stopping visuals that resonated with their specific target audience.
Details
Time Frame:
Apr 25 – Sep 25
Role:
Social Media Designer, Content Creator
Involvement:
Visual Design, Content Creation, Art Direction
Overview
The primary goal was to create and execute a cohesive visual strategy for a diverse portfolio of clients. This involved designing a wide range of assets, including daily posts, animated stories, and complete campaign visuals. The objective was to build brand recognition, foster community interaction, and support marketing goals, whether it was promoting a new product for Marrybrown or enhancing the corporate image of Al Mana Leasing.
Challenge
The main challenge was to craft a distinct visual language for each client while ensuring all content felt fresh and engaging. This required adapting design styles to suit different brand guidelines, target demographics, and platform-specific best practices. A key focus was to move beyond static posts and create dynamic, interactive content that not only looked good but also performed well, driving metrics like shares, comments, and conversions.
